MOMA: MOMA Missed You

MoMA’s COVID lockdown left museum regulars missing their favorite artworks...and those artworks missing them right back!

This campaign personifies MoMA’s iconic pieces to show how happy they’ll be once you return.

Art directed by Aiden Abebe & Tori Sullivan.

Moma will create Twitter accounts based on iconic paintings and use them to respond to museum-goers.

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Custom masks and Snap filters for your visit.

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